A cohesive stationery and collateral system designed to maintain brand consistency across all patient and business communications. The clean layouts and disciplined typography reinforce professionalism, clarity, and trust.
A compact brochure system for patient information and promotional materials. Interchangeable inserts provide flexibility while maintaining a consistent visual identity.
A refined identity system designed to communicate trust, professionalism, and long-term financial stability across print and presentation materials
03Stationery System
A comprehensive branding system developed for a leading optometric and vision care practice. The identity combines professionalism, clarity, and approachability through custom typography, symbolic design elements, and a cohesive stationery and collateral system still in use today.
02Symbolism in Design
04 Pocket Brochure with Inserts
San Diego Center
for Vision Care
BACK OF VIDEO BROCHURE
©2026 Groefsema Group
San Diego, California
All rights reserved.
Healthcare Brand Identity
& Collateral
A thoughtfully developed visual identity built around symbolic forms representing vision, balance, growth, and healing. The mark combines elegant typography with meaningful graphic elements to create a professional and trustworthy healthcare brand system.
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01Brand Design
SYMBOL:
Growth, guidance, learning
COLOR ORANGE:
Creativity, energy, encouragement
COLOR GREEN:
Growth, stability, healing
EYE SYMBOL:
Vision, focus, awareness
SYMBOLISM:
Trust, balance, care, integrity
COLOR BLUE:
Trust, wisdom, tranquility
MAIN TYPESTYLE:
Trajan — stability, professionalism, authority
TYPOGRAPHY:
Creative yet structured and stable
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