01Brand Design
03Stationery System
A thoughtfully developed visual identity built around symbolic forms representing vision, balance, growth, and healing. The mark combines elegant typography with meaningful graphic elements to create a professional and trustworthy healthcare brand system.
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02Symbolism in Design
MAIN TYPESTYLE: TRAJAN
Stability, professional, authority,
timeless, trust
TYPOGRAPHIC COMPOSITION:
Creative but stable, inventive but solid
San Diego Center
for Vision Care
©2026 Groefsema Group | San Diego, California | All rights reserved.
A cohesive stationery and collateral system designed to maintain brand consistency across all patient and business communications. The clean layouts and disciplined typography reinforce professionalism, clarity, and trust.
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A flexible identity system designed for embroidered products, packaging, and digital media with strong visibility and consistent brand recognition.
Healthcare Brand Identity
& Collateral
SYMBOL:
Growth, guidance,
learning
COLOR ORANGE:
Creativity,
determination,
success,
encouragement,
energy
COLOR GREEN:
Growth, stability,
healing
A comprehensive branding system developed for a leading optometric and vision care practice. The identity combines professionalism, clarity, and approachability through custom typography, symbolic design elements, and a cohesive stationery and collateral system still in use today.
A compact brochure system for patient information and promotional materials. Interchangeable inserts provide flexibility while maintaining a consistent visual identity.
SYMBOL:
Center, eye, world,
vision, brain
SYMBOL:
Trust, wisdom,
tranquility, integrity,
balance, safety, care
COLOR BLUE:
Trust, wisdom,
tranquility, integrity
04Pocket Brochurewith Inserts