GROEFSEMA  |  Strategic Visual Communication

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Promotional postcards featuring reproductions of American Bungalow Magazine covers showcasing Karen Hovde’s work

01Brand Design

A clean stationery system translating the brand into letterhead, envelopes, and supporting materials with consistent typography and precise alignment.

A refined visual identity and website system created for a historic interior designer, emphasizing timeless aesthetics, clarity, and a cohesive client experience.

03Stationery System

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0210×10 Inch Mini Presentation Folder with Inserts

Fold-over business cards

 Website presentation on mobile and laptop devices

Karen L. Hovde

Front

Copyright © Groefsema Group | San Diego, California | USA | All rights reserved

2-Pocket Presentation Folder with Business Card, Résumé, Price List, and Postcard Inserts

A custom website designed to present Karen Hovde’s work with clarity and restraint across desktop and mobile. The layout emphasizes imagery, strong typography, and a structured grid, creating a refined digital extension of the brand.

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Brand Design Brand Collateral Web Design

Craftsman-inspired interior design presented through a clear, cohesive brand system, combining identity, print, and digital into one consistent expression.

Inside

Back

A custom-designed presentation folder created to showcase Karen Hovde’s work in a refined, tactile format. Combining Craftsman aesthetics with modern production standards, the piece includes interior pockets and coordinated printed inserts for client presentations, reinforcing brand quality through material, layout, and attention to detail.

04Website Design

10 × 10 Inch Presentation Folder — Cover