A clean stationery system translating the brand into letterhead, envelopes, and supporting materials with consistent typography and precise alignment.

01Brand Design

Promotional postcards featuring reproductions of American Bungalow Magazine covers showcasing Karen Hovde’s work

A refined visual identity and website system created for a historic interior designer, emphasizing timeless aesthetics, clarity, and a cohesive client experience.

03Stationery System

BACK OF VIDEO BROCHURE

0210×10 Inch Mini Presentation Folder with Inserts

Fold-over business cards

 Website presentation on mobile and laptop devices

Karen L. Hovde

Front

2-Pocket Presentation Folder with Business Card, Résumé, Price List, and Postcard Inserts

A custom website designed to present Karen Hovde’s work with clarity and restraint across desktop and mobile. The layout emphasizes imagery, strong typography, and a structured grid, creating a refined digital extension of the brand.

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Brand Design Brand Collateral Web Design

Craftsman-inspired interior design presented through a clear, cohesive brand system, combining identity, print, and digital into one consistent expression.

Inside

©2026 Groefsema Group | San Diego, California | All rights reserved.

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Back

A custom-designed presentation folder created to showcase Karen Hovde’s work in a refined, tactile format. Combining Craftsman aesthetics with modern production standards, the piece includes interior pockets and coordinated printed inserts for client presentations, reinforcing brand quality through material, layout, and attention to detail.

04Website Design

10 × 10 Inch Presentation Folder — Cover